How Small Business Owners Can Improve Their Blog Posts
If you're a small business owner writing your own blog, great job—you're building trust and visibility. To make your posts more effective, this guide offers seven quick tips: write for one specific reader, stay focused on a single topic, use natural language, add clear headings, target one long-tail keyword, include a call-to-action, and use relevant images with alt text. Small changes can make a big impact.
Marketing Funnels: How to Nurture Leads to Grow Your Small Business
A marketing funnel helps small businesses guide leads through the buying journey—from awareness to loyalty—by delivering the right content at each stage. Though often overlooked due to time constraints, funnels boost trust, conversions, and customer retention. With AI changing how people search, creating clear, intent-based content is more important than ever.
How White Papers Can Boost Your Small Business (and Keep Your Readers Hooked from Start to Finish)
White papers remain one of the most powerful content marketing tools for B2B small businesses. They help establish expertise, move leads through the sales funnel, and nuture relationships. And writing a white paper isn’t as hard as you think.
Work Smarter, Not Harder: The Small Business Guide to Content Repurposing
Not enough hours in the day to keep up with content creation? Repurpose your content and get more out of your best performing content.
Why Every Small Business Should Document Their Content Marketing Strategy
Not getting the results you were hoping for from your content marketing? This article explains why it’s so important to create and document a content marketing strategy and how to create one for your small business.
B2B vs. B2C Content Marketing: How a Content Editor Can Help Your Small Business (and Boost Your Authority)
This article covers some of the differences between B2B and B2C marketing content, and how hiring a content editor can help boost your brand authority.