How White Papers Can Boost Your Small Business (and Keep Your Readers Hooked from Start to Finish)
White papers remain one of the most powerful content marketing tools for B2B small businesses. They help establish expertise, move leads through the sales funnel, and nuture relationships. And writing a white paper isn’t as hard as you think.
Work Smarter, Not Harder: The Small Business Guide to Content Repurposing
Not enough hours in the day to keep up with content creation? Repurpose your content and get more out of your best performing content.
Why Every Small Business Should Document Their Content Marketing Strategy
Not getting the results you were hoping for from your content marketing? This article explains why it’s so important to create and document a content marketing strategy and how to create one for your small business.
B2B vs. B2C Content Marketing: How a Content Editor Can Help Your Small Business (and Boost Your Authority)
This article covers some of the differences between B2B and B2C marketing content, and how hiring a content editor can help boost your brand authority.
7 Steps Small Business Owners Can Take to Improve Their Marketing Content
This article covers the actions a small business owner can take to get better results from their marketing content.
What Is a Content Editor (and Why Every Small Business Needs One)?
This article covers what a content editor does and why every small business should have one.